Andrew Mitton

Axes and New York City just don’t seem to mix. If you decided to chop down some­thing in Cen­tral Park, I imag­ine that one of those police on a horse would slap a big juicy fine on you. Yet the Best Made Com­pany located in New York City makes axes.

This is one of those rare com­pa­nies who have found their story and know how to build their com­pany around it. They do a much bet­ter job at telling their story then I do, so I sug­gest you make a visit to their about page to see how it’s done.

You gotta like a com­pany that names their axes: com­pas­sion, for­ti­tude, courage, and grace. You also gotta like a com­pany with pithy state­ments like: “The notion of ‘mas­ter­ing a tool’ is a bit of fal­lacy: mas­ter your desire, and then the per­fect tool will present itself.” The Best Made Com­pany knows how to stand out and inspire.