Chiquita — Code of Conduct Review
(Chiquita Code of Conduct) Here’s the scenario: you’re a kid and you’re given a banana. What’s the first thing you do? You take off the little Chiquita sticker and place it on your sister’s back or forehead or cheek. It’s almost impossible to eat a banana without doing something with that blue sticker. Then think of the banana itself. It’s iconic. I imagine that it also has some amazing qualities that we’re not even aware of. I’m amazed that I can eat a fresh banana in Alaska.
So I have to say that I was a little disappointed when their code of conduct is called “Code of Conduct Working to Produce Trust.” What a missed opportunity. They could have called it: The Banana, Stay Fresh, The Blue Sticker, or something like that. Who’s that actress who used to dance with the fruit basket on her head? I forget, but they could have used her in the code. OK, that’s probably going too far. My experience is that calling your code — Code of Conduct is forgettable. Find your story and then give your code something a memorable name related to that story.
The rest of the code is pretty good. No legalese. Big bright pictures of fruits and vegetable — although the avocado looks like a fried egg. The scenarios are good. It’s helpful to have real life scenarios. Overall it’s a very good code of conduct.
Ethisphere Article on Chiquita Code: Fresh Take on an Old Code