Andrew Mitton

I took a class in col­lege that for­ever changed the way I thought about learn­ing.  It wasn’t the sub­stance of the class that changed my view­point, it was the way the teacher allowed us to learn.  The point where I saw things dif­fer­ently was when he allowed me to draw pic­tures rather than write a report.  That prob­a­bly sounds juve­nile.  But it brought some­thing out of me that I didn’t know I had.  I was able to draw dif­fer­ent lit­er­ary the­o­ries in visual form.  I loved it.  I under­stood dif­fi­cult con­cepts as a result of this exer­cise.  He even shared it with the class and they bet­ter under­stood the concepts.

So when I see some­one do some­thing like the fol­low­ing pre­sen­ta­tion, I like to pass it along as a good exam­ple of how to share your message.

Hellmann’s — It’s Time for Real from CRUSH on Vimeo.

This type of thing is not easy to do.  In a com­ment the pro­ducer describes the process as follows:

The team at O&M and the folks at Unilever were so amaz­ing on this with great ideas and feed­back all the way through. We did pre­vis in Maya, and designed in Illus­tra­tor and After Effects. CG was a mix of Maya and XSI, track­ing and roto were a mix of Flame and a motion track­ing pack­age. Noth­ing pro­pri­etary, just hard work. We shot it together with Steve Gor­don, a great direc­tor at our sis­ter com­pany Sons and Daughters.

Hard to do, but if you’re try­ing to get your mes­sage across it’s worth it.