Andrew Mitton

You know those legal notices posted in your break­room — nobody reads them.  They’re too full of legalese and small print all mashed together.  What pur­pose do they really serve.

Here’s an exam­ple of a poster that grabs your atten­tion.  It’s not a legal poster, but it shows the pos­si­bil­ity of what can be done.  The cre­ative guys over at Hunter­Gath­erer designed it.  Notice how every­thing is aligned on one line.  The font is nice and big.  You can quickly read all of the infor­ma­tion.  Fol­low these prin­ci­ples and your hotline/helpline poster will be much more effective.